2019 Planning: Chronic Boredom
On any given day and time as you view your [...]
December 2018
November 2018
2019 Planning: Stand Up and Stand Out
When working for Andersen Windows, I would tell people [...]
October 2018
2019 Planning: Why Are You So Pushy?
Why are building products manufacturers insistent on pushing their [...]
September 2018
Congratulations! You’re A Publisher
Call it what you will but writing and posting [...]
The GIG Economy: Leveraging To Your Advantage
Draper DNA is excited to introduce you to Content Network™, [...]
August 2018
What’s In A Name?
What’s in a name? Your name tells a story of [...]
Yours or Theirs
Branded versus Co-branded Content For the past few years [...]
July 2018
Try to Keep Up
I can demonstrate that speed can be a competitive [...]
Collaboration is Not a Dirty Word
It happened again. A client contacts me with a [...]
June 2018
Feeling Blue
The Power of Color I have worked in the construction [...]
May 2018
Building Product Companies & Social Media Influencers
An in-depth review of the top building brands in social [...]
Using User Generated Content: A Lesson from the #1 Building Industry Brand in Social Media
In our last blog post, we explored passion points [...]
How the Top Brands in Social Media Use Passion Points to Drive Engagement
In looking at the best building brands in social [...]
April 2018
How Does Your Social Media Marketing Stack Up Against the TOP 50?
The first annual report ranking social media audience, [...]
February 2018
What Facebook’s Algorithm Changes Mean To Your Company
Mark Zuckerberg announced that the social media giant is making [...]
January 2018
A Look Back at Our Predictions for 2017
At the beginning of every New Year, we receive the [...]
Smarketing 2.0
“Get out of your office marketers and into the field [...]
2018 Planning Checklist
Marketing and communications are hard. Consider the fact businesses consider [...]
October 2017
Early Forecast for 2018
Planning season for 2018 is upon most building products companies [...]