draper dna - experience applied Paulo Chad Ashlie Kathleen Shawn Josh Kevin Rick

experience applied

draper dna - experience applied

experience applied

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insights

  • Public Relations in 2026 for Building Products: Earned Trust, AI Answers, and the New Spec-to-Site Spotlight

  • Advertising in 2026: What Building-Products Manufacturers Need to Get Right (Before Your Customers Get There Without You)

  • Trade Shows & Events in 2026: The New Rules for Building-Products Brands (and the People Who Specify, Buy, and Install)

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Today’s There is a Difference spotlight: Charlie Robinson of TimberHP. Three chapters. One hell of a career. From co-founding a sailing school to launching ZIP System to introducing wood-fiber insulation to North America, Charlie brings a calm, sharp, deeply thoughtful view on what innovation actually requires. Sustainability. Performance. Real-world builder insight. This post hits all of it. Tap the link in bio to read.
Did you see what I saw at IBS / KBIS? We need to talk about this... and we will moving forward. #IBS2026 #KBIS2026
Been there. Done that. See you again tomorrow. #IBS2026 #KBIS2026
Love is in the details. In the process. In the partnerships that last longer than trends. Feeling grateful for the people we get to build with every day. Happy Valentine’s Day. ❤️ #ValentinesDay #DraperDNA #BuildingProducts #DesignMatters #WorkWeLove
Loyalty isn’t about points anymore. It’s about confidence on the job, speed in the process, and trust in the brand. Here’s how building products manufacturers should rethink loyalty for 2026. Less fluff. More value. 👉 Link in bio #BuildingProducts #LoyaltyMarketing #ContractorLife #ArchitectLife #TradeMarketing
Demand gen for building products is getting harder. And smarter. In 2026, manufacturers win by proving, not promoting. Systems, not slogans. Projects, not personas. Here’s what’s changing and what to do next. 👉 Link in bio #BuildingProducts #ConstructionMarketing #DemandGeneration #Architects #Builders #AEC
Advertising in 2026 isn’t about being clever. It’s about being useful. If you sell building products, your ads need to: • prove performance • earn trust • show up at the decision moment We broke down what’s changing—and what to do next. Link in bio. #ConstructionMarketing #BuildingProducts #B2BAdvertising #DesignBuild #Architecture #Manufacturers
Super Bowl ads or IBS/KBIS? Which ones are you talking about most today? #SuoerBowl2026 #IBS2026 #KBIS2026
Your website isn’t a brochure anymore. It’s a sales tool, a spec tool, and a trust test. In 2026, building products manufacturers need faster sites, clearer content, smarter tools, and fewer dead ends. We broke down the website marketing trends that actually matter—and how to apply them to architects, builders, designers, and remodelers. Link in bio. #BuildingProducts #ConstructionMarketing #WebsiteDesign #AECMarketing #BrandStrategy
Posting pretty pictures won’t cut it in 2026. Architects want clarity. Builders want predictability. Contractors want fewer callbacks. Designers want confidence. The social media trends shaping building products marketing are here—and they’re about proof, not polish. Read the full breakdown. 🔗 [link in bio] #BuildingProducts #ConstructionMarketing #ArchitectLife #BuilderLife #B2BMarketing #DraperDNA
PR in 2026 = credibility, not clicks. If you make building products, your reputation will be shaped by what others say about you—especially AI, architects, and builders. We break down the trends, risks, and opportunities you can’t ignore. Link in bio. #BuildingProducts #ConstructionMarketing #PRTrends #Architecture #Builders #BrandTrust
Trade shows aren’t about showing up anymore. They’re about helping buyers decide faster. Here are the 2026 trends every building-products brand needs to know. Link in bio. #TradeShowTrends #BuildingProducts #ConstructionMarketing #DraperDNA #Events2026

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