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Disrupt.
Surprise.
Delight.

Draper DNA. Marketing for home and building products that challenges conventional thinking.
And produces impressive results.

DOn’t believe it?

Ask Shawn.

The brains behind the Shawn.

Better ideas. Better outcomes.

See for yourself.

Mansfield Plumbing

Product Campaign

Standing out by sitting down on the job.

Walker Zanger

Marketing & Sales Strategy

Creating a roadmap for the customer journey.

Armstrong Ceilings

Brand Transition

Taking a new angle on a well-known name.

James Hardie

Influencer Campaign

Raising awareness by speaking their language.

Henry Blueskin

Awareness Campaign

Succeeding by sticking with what works.

Scepter

Pandemic PR

Public relations is not always about reporting news, it is often about creating news.

I am feeling very grateful for the new “angular motion” design you created and we’re privileged to work with. I think it is brilliant.

CECI GOOD, Graphic Design Supervisor, Armstrong World Industries

• Best Advertising Campaign
• Best Channel Marketing Campaign

Henry Company , 2018 Brand Builder Gold Award Winner

I am so thankful for your research and helping me activate a bold path forward for the brand.

Erika Egede-Nissen, Marketing Director, Walker Zanger

Shawn is a truly unique talent. He brings a deep understanding of the industry along with cutting edge knowledge of all the integrated marketing communication elements. He is able to combine this experience and talent with the clients brand promise to develop impactful and results oriented strategies.

Gary Pember, VP Marketing, Mansfield Plumbing Products

Our influencer marketing campaigns with Draper DNA are easily the highest performing campaigns we run.

Bridget Kulla, Sr. Digital Marketing Manager, James Hardie

What were we thinking?

Insights and honest opinions from the Draper DNA blog.

There is a Difference featuring Sarah Quackenbush, Chief Strategy Officer, Harvey Agency

No one Pitches Anymore

There is a Difference Featuring John Sherman, Partner and CEO of Storyfarm

Now You See it.

Food for thought from our Instagram feed.

"Your Customers vs. Your Agency": Play along with

"Your Customers vs. Your Agency": Play along with us here...

For this example, let's look at homeowners as the most common end-use customers and compare them to the agency teams that are charged with connecting with them.

The average age of a homeowner is 56 versus 38, the average age of agency staff. That's a full generation difference between the end use customer (the average homeowner) and the agency person!

Within this full generation of time, the homeowner crowd has had different experiences with relationships, family, children, jobs, and their homes than people 18 years their junior... these different experiences lead to different preferences in considering and making choices.

The lesson? As you work to influence purchase decisions—based on an understanding of your unique customers' preferences—don't neglect to account for this disconnect between your customers and the marketing folks "behind the curtain".

Read more (link in bio).

Interestingly, the videos we've created for client

Interestingly, the videos we've created for clients with our phones outperform those with expensive equipment! https://bit.ly/3FZqq0q

Every summer we take an in depth look at something

Every summer we take an in depth look at something we find interesting or curious or simply fun. This year we looked at what claim’s agencies are making to describe themselves and the work they are doing. As a part of our discovery, we talked with leaders from several different agencies including Sarah Quackenbush from the Harvey Agency. Sarah shares open and honest answers to our questions in this edition of There is a Difference. Take a look (you know where ... the link in the bio)

#SarahQuackenbush #HarveyAgency #agencylife #ThereisaDifference

Each are rather telling, don't you think? #olderan

Each are rather telling, don't you think? #olderandwiser I also think this is another encouraging sign for 2023.

Share of Young Adults Living With Parents Declined in 2021 (https://bit.ly/3Oa1zsP)

Share of First-Time Home Buyers is Smaller and Older (https://bit.ly/3g2SLIE)

What can we all learn from the NFL? Check out the

What can we all learn from the NFL? Check out the link in our bio to grasp the ingenuity behind the league's social media revamp which started during the pandemic.
🏈 🏈
A few highlights from its forced innovation: exploration & experimentation with new formats, channels, humor, and engagement.

https://bit.ly/3StocZJ

No one pitches anymore. Link in the bio for the

No one pitches anymore.

Link in the bio for the full story.

#publicrelations #bestpractices #experiencematters #ThereisaDifference

Creating the volume and diverse content needed for

Creating the volume and diverse content needed for success—at the necessary rapid pace—is nearly impossible without an outside partner. That's why we do what we do.

78% of salespeople engaged in social selling are o

78% of salespeople engaged in social selling are outselling their peers who are not. #nowyouknow #themoreyouknow

A who’s who of brilliant marketers.

Otherwise known as some of our satisfied clients.

We don’t do regular.

We have all the marketing tools. Without all the standard blah blah blah.

see what’s in our bag of tricks