Restoration & Insurance Program Insight: Turning Storms Into Strategy

When the Sky Falls, the Market Rises

Storms destroy homes, but they also create windows of opportunity. Hail, hurricanes, tornadoes, and wildfires generate billions of dollars in restoration work every year — and most building products manufacturers aren’t ready for it.

While the insurance companies mobilize adjusters and contractors mobilize crews, many brands are still trying to figure out what to post on social.

By the time they react, the work is gone.

At Draper DNA, we help manufacturers anticipate the storm, not chase it. Because when you treat restoration as a marketing channel — not just a recovery — you don’t just rebuild homes. You build market share.

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The Overlooked Opportunity

Restoration markets operate fast, locally, and emotionally.
When disaster strikes, homeowners don’t shop — they scramble. Contractors don’t browse — they mobilize. Dealers don’t market — they move product.

That speed creates one of the biggest missed opportunities in building products marketing.

Brands that have a pre-built restoration and insurance strategy capture business while competitors are still designing the flyer.

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Why Most Manufacturers Miss It

1. They Don’t Plan for Crisis

Marketing calendars rarely include storm season. Yet in roofing, siding, windows, and decking — it’s the most profitable time of year.

2. They Don’t Train Their Channel

Contractors and dealers aren’t briefed on how to process insurance claims or support post-disaster homeowners.

3. They Don’t Coordinate with Carriers

Most manufacturers stay disconnected from insurers, even though policy language often determines which products get approved for replacement.

The result: confusion, substitution, and missed sales.

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The Draper DNA Approach: Be Ready Before the Rain

We design Restoration Readiness Programs for building product manufacturers — systems that turn post-storm demand into organized, measurable growth.

Here’s what that looks like.

1. Predict the Pattern

Every storm follows a pattern: awareness, mobilization, demand spike, fatigue, and recovery.

We use data mapping to identify at-risk regions before events occur — aligning digital advertising, dealer inventory, and contractor outreach in advance.

When hail season hits the Midwest or hurricanes threaten the Gulf, our clients are already visible and in stock.

2. Align the Channel

Restoration success depends on timing and training. We ensure your contractors, dealers, and distributors have:

• Insurance claim training: how to speak the adjuster’s language.

• Fast-order programs: prioritized shipments for affected ZIP codes.

• Emergency co-op kits: digital and in-store materials for rapid response.

Every level of the channel is prepped to move — not wait.

3. Speak to Emotion, Not Exploitation

In restoration marketing, tone matters.
Homeowners aren’t looking for a sale — they’re looking for stability.

We craft messages that respect the situation while reinforcing trust:

“We’re here to help you rebuild safely — with materials proven to protect what matters most.”

That’s empathy paired with credibility — the Draper DNA balance.

4. Connect with Carriers

We help manufacturers partner with insurance carriers to get their products pre-approved for coverage.
This alignment ensures that when contractors submit estimates, your brand is already in the adjuster’s system — making it the path of least resistance for everyone involved.

It’s not about selling during tragedy; it’s about removing friction when help is needed most.

5. Monitor, Measure, and Multiply

Our Restoration Framework includes data dashboards that track:

• Storm-event lead generation.

• Regional sales spikes.

• Insurance-related product requests.

• Dealer and contractor response time.

This real-time insight helps manufacturers refine operations and predict where the next wave of demand will appear.

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Case Study: From Storm to System

A national roofing brand came to Draper DNA after a record-breaking hail season — and a record-breaking missed opportunity.

Despite thousands of claims being filed for products they manufactured, most homeowners ended up using competitors.

We built a Restoration Readiness Program that included:

• Regional co-op marketing with local contractors.

• Claim training for 300+ certified installers.

• Pre-approved material lists with major insurers.

• Geo-targeted digital ads in affected ZIP codes.

The following storm season, leads increased 51%, and claims featuring their brand name tripled.

That’s what readiness looks like.

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The Draper DNA Advantage

We don’t just market in fair weather.
We prepare your brand to be visible, credible, and available the moment restoration begins.

Our team understands the insurance process, the contractor’s pressure, and the homeowner’s emotion.
We design systems that serve all three — simultaneously.

With Draper DNA, you’re not reacting to storms. You’re ready for them.

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Conclusion: Rebuilding Isn’t Reactive — It’s Strategic

Every storm resets the market.
The brands that plan ahead aren’t just repairing damage — they’re earning loyalty.

That’s why Draper DNA builds restoration marketing systems rooted in preparedness, empathy, and execution.

When the storm hits, your message shouldn’t say “We’re here.”
It should say “We’ve been ready.”