CASE STUDY: Walker Zanger Marketing & Sales Strategy
Creating a roadmap for the customer journey.
Firmly cement Walker Zanger’s leadership position as a creator of unparalleled stone and tile products through an inviting experience at all points of customer interaction.
Gain a deep understanding of customer and influencer needs, wants and opportunities at every stage of the buying cycle; refine, align and enhance every touchpoint, from showrooms, sales and customer service to products, branding and marketing.
- Defined customer personas
- Mapped a streamlined, customer-friendly buyer journey
- Created a custom marketing, sales and operations plan specific to the audiences
- Provided the foundation for a truly customer-centric brand
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