CASE STUDY: James Hardie Influencer Campaign
Raising awareness by speaking their language.
Raise awareness of the Preferred Contractor Program across key audience segments.
Enlist ten leading, relatable, believable social influencers to share thoughts about James Hardie, in their own words, across their vast social media networks.
- 4,131,510 impressions
- 534 articles shared
- All within thirty days
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