CASE STUDY: Henry Blueskin Awareness Campaign
Succeeding by sticking with what works.
Reintroduce Henry® Blueskin® VP100 and its unique properties in select markets to raise awareness and support sales team interactions in the field.
Create a coordinate campaign to deliver a truly differentiated and memorable message across geo-targeted ads, social media, email, a microsite, media engagements and face-to-face sales calls.
- Two-time Gold Brand Builder Award Winner
- 1,382,078 total impressions
- 106 newspaper, television and news site placements
- 426% increase in engagement
- 3,209 leads
- 1,424 warm leads
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