A Color is as Strong as the Impression it Creates
January 14, 2025
The front row of this years’ high fashion runways will have it under silver and black flashing lights.

You’ll see it while vacationing among the villas, waters, sidewalks and shopping of Santorini, Mykonos, Turks and Caicos or Sicily.

Surround yourself in it by renting a funky, fancy and fast car for a rousing ride up PCH in sunny California.

Grab the kids a surprisingly sweet treat on the way home to see it inspire toothy smiles.

Take an enormous sigh of relief when trusted medical staff greets you in both it and good news.

You’re bound to be curious and likely trying to guess at this point just what it is.
The it you’re looking for is 2025’s bigger than, brighter than, and better than Mocha Mousse, Draper DNA 2025 Color of the Year, CERULEAN – HEX #007CB8.
An “it” idea from an “it” color expert agency is the only “it” you need this year. Here’s why:
Cerulean itself is a color that has proven time and time again to invoke feelings of peace, serenity, calmness, stability and trust. The illustrious color also brings out compassion, sympathy, sincerity, imagination, and enthusiasm.
A survey spanning 10 countries found that blue is the most popular “favorite color” for people globally, with men preferring blue more often than women (40% versus 24%, respectively, among subjects from the United States). But what impact does this color have on us psychologically?
Color psychology tells us a lot about the effects that certain colors can have on a person’s mood, emotions, and behaviors. Here are a few “it” factors when it comes to the psychology of cerulean blue:
- Because the vivacious color is favored by so many people, it is often viewed as non-threatening and seemingly professional and traditional.
- Cerulean blue calls to mind feelings of calmness and relaxation. It is often described as peaceful, tranquil, secure, and orderly.
- This trusted hue is widely revered as a sign of stability and reliability.
“It was during an architecture tour in sunny Palm Springs, CA, that we felt most inspired by luminous design, specifically with the unexpected draw to loud and fun artwork, home décor, paints and funky furniture,” says Shawn Draper, Lead Strategist, Draper DNA. “Life is a canvas, use every color to paint your masterpiece, they say. With that, brown is not an exciting and motivating color, but Draper DNA cerulean blue absolutely is. Choose wisely.”
APPLICATIONS OF THE NEW, “IT” PANTONE COLOR OF THE YEAR 2025
DRAPER DNA CERULEAN – HEX #007CB8 in apparel & fashion accessories
Cerulean blue is making a major splash on the S/S 25 runways, and it’s turning heads quickly for its striking vibrancy. Cerulean brings a fresh, eye-catching pop to any wardrobe, with designers showcasing it on everything from flowing dresses to sleek suiting and accessories. This isn’t just a passing trend; cerulean has that unique versatility—it’s bold enough to make a statement but also has an elegant, almost serene quality that feels timeless.

DRAPER DNA CERULEAN – HEX #007CB8 in home décor and interior design
Consider this our bright farewell. We’re here to say, “bye, bye” to quiet luxury… “it’s been nice knowing you, but we hope to not see you again for a while.” Rather, we are ready to dive into the deep blue waters of dopamine décor that captivates viewers’ sense of dynamism while creating a stylish and happy living space. From an unexpected cerulean curb appeal (with pink or red or yellow or purple accents…seriously it all works), to the unexpected cerulean wallpapered ceilings that line the entryway, to the loud, oversized velvet couch you’re sure to not want to get out of.

DRAPER DNA CERULEAN – HEX #007CB8 in luxury living
A jolt of energy that adds a dynamic radiance to the sophistication of luxe living can be found in DRAPER DNA CERULEAN. From professional sports teams’ colors to a spa’s calming interior glow, to upscale restaurant menus, to aspirational technology brand colors, cerulean blue embodies luxury at all energy waves.
