Panasonic Event Marketing Automation Campaign2018-03-29T11:56:42+00:00

Panasonic Event Marketing Automation Campaign

Digital

Lead Generation

CHALLENGE

Redirect attendees from trade show floor to hospitality suite during regular show hours

Pre-qualify sales leads for conversion at the trade show

Digital

Lead Generation

SOLUTION

Engage customers and show registrants, past and present, with VIP offer through social media and email prior to the event

Digital

Lead Generation

Social Media

Digital

Lead Generation

Email

Digital

Lead Generation

Microsite

Digital

Lead Generation

RESULTS

235 qualified pre-event leads

634 email addresses

18 unique emails sent

1,225,000 social media impressions

32 Twitter posts

14 Facebook posts

14 LinkedIn posts