Armstrong Ceilings Brand Transition2018-03-29T11:53:03+00:00

Armstrong Ceilings Brand Transition

Brand

Brand Transition

CHALLENGE

Create a new look, feel, and voice that is unique from and respectful to the previous brand

Brand

Brand Transition

SOLUTION

Create a design that reflects the upward momentum of innovation through energetic angular shapes, strong colors, and a confident voice

Brand

Brand Transition

Brand Standards

Brand

Brand Transition

Catalog Cover

Brand

Brand Transition

Website

Brand

Brand Transition

RESULTS

A complete transition to new brand standards across all prints and digital mediums

Personality – tone – voice

Colors – typography – photography